Objective To adopt GST and communicate the updated pricelist of machines. Challenge To understand GST and facilitate the smooth adoption of the process. Solution Fayda Guru – A mascot was made to tell people about the benefits of GST and input tax credit on JCB machines. It was done by designing POSMs and invites were…

Objective To deal with Dealer Appointment Challenges such as a limited sales team, quick expansion, dealing with dealers sceptical about supply and improving the overall sales for the brand. This called for a much focused approach taking into account these very specific challenges of the brand. Challenge Dealers were faced with multiple problems and we…

Objective To raise awareness about Everest’s re-entry into Orissa market and support with a launch campaign. Everest wanted to foray into the Orissa market and reintroduce the brand. For this, they wanted a strong brand connect and an awareness campaign that would ensure that they reach their intended TG. Challenge Everest was trying to re-enter…

Objective To make people aware of HIV Conduct On-spot test Aware people about preventive measures Strategy Develop an interactive campaign and execute it in villages with involvement of ASHA and local PHC. Project – SANKALP Standard Operating Procedure (Mobile Van promotion with) CVM branding Messages Decorated with banners Fitted with AV system Street Performances Outcome 30…