Objective To adopt GST and communicate the updated pricelist of machines. Challenge To understand GST and facilitate the smooth adoption of the process. Solution Fayda Guru – A mascot was made to tell people about the benefits of GST and input tax credit on JCB machines. It was done by designing POSMs and invites were […]

Objective To deal with Dealer Appointment Challenges such as a limited sales team, quick expansion, dealing with dealers sceptical about supply and improving the overall sales for the brand. This called for a much focused approach taking into account these very specific challenges of the brand. Challenge Dealers were faced with multiple problems and we […]

Objective To raise awareness about Everest’s re-entry into Orissa market and support with a launch campaign. Everest wanted to foray into the Orissa market and reintroduce the brand. For this, they wanted a strong brand connect and an awareness campaign that would ensure that they reach their intended TG. Challenge Everest was trying to re-enter […]

Objective To make people aware of HIV Conduct On-spot test Aware people about preventive measures Strategy Develop an interactive campaign and execute it in villages with involvement of ASHA and local PHC. Project – SANKALP Standard Operating Procedure (Mobile Van promotion with) CVM branding Messages Decorated with banners Fitted with AV system Street Performances Outcome 30 […]