Objective To deal with Dealer Appointment Challenges such as a limited sales team, quick expansion, dealing with dealers sceptical about supply and improving the overall sales for the brand. This called for a much focused approach taking into account these very specific challenges of the brand. Challenge Dealers were faced with multiple problems and we […]

Objective To raise awareness about Everest’s re-entry into Orissa market and support with a launch campaign. Everest wanted to foray into the Orissa market and reintroduce the brand. For this, they wanted a strong brand connect and an awareness campaign that would ensure that they reach their intended TG. Challenge Everest was trying to re-enter […]

Objective To make people aware of HIV Conduct On-spot test Aware people about preventive measures Strategy Develop an interactive campaign and execute it in villages with involvement of ASHA and local PHC. Project – SANKALP Standard Operating Procedure (Mobile Van promotion with) CVM branding Messages Decorated with banners Fitted with AV system Street Performances Outcome 30 […]

Objective Brand and Product Awareness for Toyota Etios and Liva. Changing the perception of being an expensive brand. Expanding Customer base Strategy Toyota Sambandh – an experiential marketing campaign to generate awareness and provide experience to the audience through test drives Standard Operating Procedure Pre-Buzz Activity : Road show Canopy, activity, Invitation to influencers Main Event: Emcee Engagement, Entertainment , Product […]