A viral influencer lead campaign which was cherished by the audience and boosted sales.
20%
Increase in sales calls
28%
Increase in search
200M
Impression Delivered
5%
CTR maintained
10M
Video Views
"To talk to the motoheads (Not sure about it), the communication needed to be in perfect RPM - Relatable Platform Media. Team Infinity came up with an apt plan that included the relatable format, native platforms and media amplification through motoheads influencers. As a result, we did a successful viral campaign which was cherished by the audience and boosted sales."
Team TVS
Marketing & Digital Strategy
Overview
In the year 2019, Euro grip, a specialised brand of TVS tyres, launched a unique product with best-in-class technology without spending extra money on traditional media. Infinity, as a brand custodian, came up with a plan that gave the maximum mileage to the newly launched brand.
Motorbikes do not have backups or stepneys. So we need to be doubly sure about our bike tyres. This was a matter of concern, but not anymore. TVS Eurogrip – The Bike Tyre Specialist – with built in backup technology, never lets you down. You don’t need to worry about your bike tyres letting you down ever again!
Approach
Facebook R&F campaigns for mass reach.
Highly targeted True View ads.
Tactical search campaigns.
Vernacular Content Seeding.
Influencer marketing.
Conclusion
Using the pop-culture format of Meme marketing we collaborated with motorheads and targeted youth platforms such as RVCJ, School Life Vs College Life, The Backbenchers, Jokes King, The Engineer Bro, The Frustrated Engineers, Idiotic Minds, Confused Aatma, Chutiyaap Unlimited, Unite 4 India, Incredible Humans, Just Hyderabad Things and Positive Indians. The campaign picked up by the netizens and went viral with the help of prominent influencers like PraveenG @gearupvichu, JChacko @thevibehunter, Aishwarya @miss.pissay, AkkiD, Kashish Thakur and more.
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