OUR DNA

PurposeLed
We begin with unifying the organisation’s brand purpose and creating a culture currency that is relevant across all boundaries.
CreativityDriven
We believe in simplifying communication, increasing customer experience, based on simple storytelling, design excellence that resonates with the socio-cultural environment.
GrowthEnsured
Driven by data, our creativity amplifies growth, which is measurable and profitable. With a new-age media mix, we deliver work that works.

Making brands Super Brands since 1994

Leadership Team

  • Ajay Adlakha Managing Director
    An alumni of IIM Bangalore & MICA. Awarded as one of the 50 Most influential Rural Marketing Professionals of India and bagged the ACEAF ASIAN LEADERS AWARD 2020 for the Most Admired Rural Marketing Professional.
  • Vijay Adlakha Director
    A finance professional with a strong strategic acumen, he oversees the financial and operational strategy of the group. He is credited with the additional business wings like, Film, Printing & Packaging Divisions, Corporate Gifting and Retail Divisions.
  • Tarun Adlakha Director
    A hardcore marketing professional, he brings more than 15 years of experience in the advertising and marketing domain. His career has seen and catered to a wide range of clients from MNCs, Indian corporate houses to public sectors.
  • Sandeep Banerjee Chief Operating Officer (COO)
    Over 25 years experience in Communication & Media with a Post Graduate Diploma in Marketing & Sales, he has category experience in FMCG, Food, Hotels, Telecom, Consumer Durables/Electronics, Publications, Social, Healthcare, Automobiles, IT, and more.
  • Avijit Sen Creative Director
    Anything, but a neophyte in the advertising world, this rare breed of creative, possesses an extremely keen strategic mind that understands business and clients' perspective. A comprehensive brand builder with international and national awards to his credit.