Marketing Head – Tecno Mobiles
TECNO is an affordable smartphone brand from TRANSSION Holdings. TECNO’s portfolio spans across smartphones, tablets, smart wearables and AIoT devices made for consumers in over 70 emerging markets world-wide.
In 2017, TECNO expanded its presence in Africa, the Middle East, Southeast Asia, South Asia and Latin America, covering a population of over 4.2 billion. In 2019, Infinity won the Integrated marketing mandate through a multi-agency pitch and became an AOR partner to achieve the illustrious business plan in an already cluttered Indian handset market.
The mandate was to launch a new mobile brand in an already cluttered Indian market.
To create buzz, awareness and gain the market share.
Rope in brand ambassadors and influencers.
To achieve big targets, set new benchmarks and create new records in the mobile category.
The pandemic time was the biggest challenge since the mandate was to launch new products, engage TGs across media channels and e-comm management.
With a strategically planned marketing launch, engaging with distribution and e-commerce, we proved our mettle by capturing a market share of 6.8% with 200% growth YOY. The world became standstill during the Covid-19 but we managed to get the best out of these tough times deploying the power of influencer marketing, content, social media, print, and digital films, which garnered a huge ‘share of voice’ for the brand, coupled with great sales.