Literally!

So, when we had the opportunity to brand-dissect Baby Brand Saffron, one of the most popular and distinguished Saffron brands in India, we were brimming with excitement, complete with tools and acumen.

The brand workshop, curated by Brandshaala, our very own initiative that has organized many such workshops for a variety of brands, was nothing less than an eye-opener. It introduced us to a slew of brand truths about Saffron as a category and the Baby Brand Saffron as one of the most significant players in the market.

The workshop was a roaring success. Both from the agency’s and the client’s perspective.

It was so engaging and insightful that towards the end, it was tricky to decipher who’s the custodian of the brand’s values and who’s the gatekeeper of the agency’s interests.

We dove headfirst into all things that go into hashtag#brand building; we argued, we sparred, and we discussed till we were all speaking the same language.

To say the least, here’s what Maanavi Chhabra & Avneesh Chhabra, the offspring of Baby Brand Saffron’s visionary proprietor, Mr. Harpreet Chhabra, have to share about our enlightening hashtag#workshop and our association.