Overview:

We are looking for a highly motivated and experienced Digital Strategist to join our team. The ideal candidate will have a deep understanding of digital marketing trends, exceptional analytical skills, and the ability to develop and implement effective digital strategies. As a Digital Strategist, you will work closely with our clients and internal teams to create data-driven marketing plans that drive engagement, conversion, and growth.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies that align with client objectives and business goals.
• Conduct thorough market research and competitive analysis to identify opportunities and trends in the digital landscape.
• Utilize data and analytics to measure the effectiveness of digital campaigns and make informed recommendations for optimization.
• Collaborate with cross-functional teams, including content creators, designers, developers, and account managers, to ensure cohesive execution of strategies.
• Manage and optimize digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Create and present detailed reports on campaign performance, providing insights and actionable recommendations to clients and stakeholders.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices to continually enhance our strategies and capabilities.
• Develop and manage budgets for digital campaigns, ensuring efficient allocation of resources.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience as a Digital Strategist, Digital Marketing Manager, or similar role.
• Strong understanding of digital marketing channels, tools, and best practices.
• Proficiency in using analytics tools such as Google Analytics, SEMrush, or similar platforms.
• Excellent analytical and problem-solving skills with the ability to interpret complex data and trends.
• Strong project management skills, with the ability to manage multiple projects and meet deadlines.
• Exceptional communication and presentation skills, with the ability to articulate strategies and results to clients and internal teams.
• Experience with A/B testing, conversion rate optimization, and performance marketing.
• Knowledge of HTML, CSS, and basic web development principles is a plus.

Preferred Skills:

• Experience in a digital marketing agency or consultancy.
• Certification in Google Analytics, Google Ads, or similar digital marketing certifications.
• Familiarity with marketing automation tools such as HubSpot, Marketo, or Pardot.
• Strong creative thinking and problem-solving abilities.