1. Challenge
Reignite fashion buzz and drive both digital engagement and physical walk-ins for a new collection launch.
2. SYNC Approach
Story: Youth-centric creative with vibrant lifestyle narratives.
Yield: Advanced Facebook Reach & Frequency planning and Google TrueView strategy.
Network: Vernacular influencer campaigns and micro-KOL seeding.
Commerce: Seamless integration of shoppable links and store locators.
3. Execution
Multi-language, mobile-first creatives. Time-staggered launch to sustain momentum for 6 weeks. Integrated reporting dashboards for real-time optimization.
4. Results
200M+ impressions and 10M+ store-visits impact. 28% surge in branded search queries. 50K+ video views at a 5% CTR.
5. Key Learnings
Vernacular content and local influencer seeding are critical for pan-India retail fashion.