1. Challenge
TVS EuroGrip wanted to ignite national excitement for their latest TVC and deepen its connection with India’s motorcycle culture. Goals: Rapid national awareness; genuine engagement within the biking community; sustained buzz before and after launch.
2. SYNC Approach
Story: Built a narrative of freedom and road-adventure around the TVC.
Yield: Campaign architecture for maximum reach in minimum time.
Network: Massive influencer outreach—biker vloggers, YouTube reviewers, and Twitter biking groups.
Commerce: Integrated lead magnets and contest-driven user content.
3. Execution
Pre-buzz teaser campaigns on Instagram and Twitter. Coordinated influencer reviews, live reaction streams, and meme challenges. Geo-targeted ad bursts to biking hotspots and top-tier auto forums.
4. Results
Trended twice on Twitter for over 3 hours with 8,000+ user-generated tweets. Viral reach and engagement exceeding projected KPIs. Significant brand lift among motorcycling enthusiasts nationwide.
5. Key Learnings
Community-first storytelling fuels organic virality. Timed influencer drops multiply media ROI.