1. Challenge
Deliver large-scale brand adoption and visibility in India’s diverse rural markets.
2. SYNC Approach
Story: Local storytelling via village fairs and community events.
Yield: Data-driven route planning for maximum touchpoints.
Network: Farmer and trader community activation across haats/mandis.
Commerce: On-ground engagement translating into repeat product uptake.
3. Execution
Village fairs, van activations, and haat/mandi events. Multi-layered follow-up visits and data capture. Digital integration with rural-friendly mobile communication.
4. Results
Coverage of 250,000+ villages with over 70% repeat visits. Lasting brand recall and measurable sales growth.
5. Key Learnings
Combining grassroots events with data and digital touchpoints multiplies rural marketing impact.ical for high-end automotive campaigns.