Careers

Senior Account Manager - Programmatic Display Ads

Job Description

Location: Delhi NCR
Company: Infinity Advertising Services

About Us: Infinity Advertising Services is a leading digital marketing agency specializing in innovative and integrated marketing solutions. We work with a diverse portfolio of clients to drive growth and success through strategic digital advertising campaigns.

Job Overview: We are seeking a seasoned Senior Account Manager specializing in Programmatic Advertising, particularly Display Ads, to join our team. The role involves managing and optimizing programmatic display advertising campaigns to deliver maximum ROI for our clients. The ideal candidate will have extensive experience in digital advertising, programmatic buying, and a strong understanding of display ad strategies.

Key Responsibilities:

  • Manage end-to-end programmatic display advertising campaigns for Infinity Advertising’s clients, from strategy development to execution and optimization.
  • Develop and implement programmatic media buying strategies to achieve client objectives, such as brand awareness, lead generation, and conversion goals.
  • Build and maintain strong relationships with clients, acting as the primary point of contact for programmatic display advertising campaigns.
  • Collaborate with internal teams, including media planners, digital strategists, creative teams, and analysts, to ensure seamless campaign execution and performance.
  • Utilize DSPs (Demand-Side Platforms) and ad servers to set up, launch, and monitor programmatic display campaigns, optimizing performance based on campaign KPIs.
  • Monitor campaign performance metrics and KPIs, providing regular performance reports, insights, and recommendations to clients.
  • Stay updated with industry trends and best practices in programmatic advertising, including new technologies and platforms.
  • Conduct market research and competitive analysis to identify opportunities for campaign optimization and improvement.
  • Manage campaign budgets effectively, ensuring optimal allocation and adherence to client budgets and goals.

Qualifications:

  • Bachelor’s degree in Marketing, Advertising, Business Administration, or related field; MBA is a plus.
  • Proven experience in programmatic advertising and display ad campaigns, with a minimum of [X] years in a similar role.
  • Deep understanding of programmatic buying platforms (DSPs), ad exchanges, ad servers, and other programmatic advertising tools.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions to optimize campaign performance.
  • Excellent communication and presentation skills, with the ability to effectively communicate campaign strategies, results, and recommendations to clients and internal teams.
  • Demonstrated ability to manage multiple client accounts and projects simultaneously in a fast-paced environment.
  • Experience in managing client relationships and providing exceptional client service.
  • Certification in Google Ads, Display & Video 360, or other relevant certifications is a plus.

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Be An Infinitian

Application Process: Interested candidates should submit their resume to hr@infinityadvt.com.