Location: Faridabad
Company: Infinity Advertising Services

About Us: Infinity Advertising Services is a leading digital marketing agency specializing in innovative and integrated marketing solutions. We work with a diverse portfolio of clients to drive growth and success through strategic digital advertising campaigns.

Job Overview: We are seeking an experienced Ad Operations Specialist to join our team. The role involves managing the technical aspects of digital advertising campaigns across various platforms, ensuring smooth campaign execution, and optimizing ad performance. The ideal candidate will have a strong technical background, exceptional attention to detail, and a proactive approach to problem-solving.

Key Responsibilities:

• Set up, manage, and optimize digital advertising campaigns across multiple platforms, including display, video, social media, and programmatic channels.
• Implement ad tags, pixels, and tracking mechanisms for campaign measurement and optimization.
• Monitor campaign performance metrics and KPIs, troubleshooting issues and making adjustments as necessary to ensure campaign success.
• Collaborate with media planners, digital strategists, creative teams, and clients to ensure seamless campaign execution and alignment with client objectives.
• Conduct quality assurance checks to ensure accuracy and functionality of creatives, landing pages, and campaign setups.
• Work closely with ad networks, publishers, and third-party vendors to resolve technical issues and optimize campaign delivery.
• Provide regular performance reports, insights, and recommendations to clients and internal stakeholders.
• Stay updated with industry trends, ad tech developments, and best practices in digital advertising and ad operations.
• Optimize ad operations processes and workflows to improve efficiency and effectiveness.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Computer Science, Information Technology, or related field.
• Proven experience in digital advertising operations, ad trafficking, and campaign management, with a minimum of [X] years in a similar role.
• Deep understanding of ad serving platforms (e.g., Google Ad Manager, Display & Video 360, Campaign Manager), ad exchanges, DSPs, and other ad tech solutions.
• Proficiency in setting up and troubleshooting ad tags, pixels, and tracking codes.
• Strong analytical skills with the ability to interpret data and make data-driven decisions to optimize campaign performance.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and clients.
• Detail-oriented with strong organizational and time management skills, capable of managing multiple campaigns simultaneously.
• Experience with HTML, JavaScript, and SQL is a plus.
• Certification in Google Ads, Google Marketing Platform, or other relevant certifications is preferred.