While traditional forms of advertising i.e. Radio, TV and Print continue to be influential sources for targeting potential consumers, the Digital platform is fast emerging as the next big thing […]
The Art named Niche Marketing
“Amul doodh peeta hai India” an ad jingle by Amul famous pan India, everybody can easily sing along owing to great marketing efforts that targeted the entire nation. However, how […]
Understanding a brand with a 360 degree lens!
Any brand image is not just made by one successful ATL campaign or a successful BTL event. Of course, a successful campaign does impact the consumers and creates a brand […]
Introduction to Simplifying Rural Marketing
It is truly a great feeling as I put my experience in a video series and blogs, they would assist businessmen and organisations to scale up their businesses in rural […]
Understanding Emerging Rural India – Part 1
Dear friends, in my previous blog you read about I am going to present you a series of instructional videos and blogs every week for simplifying your rural marketing strategies. […]
Evolution of Advertising Agency in India : Past to Present
Today, advertising in India is thousand pages ahead since its inception. Here advertising dates back to Ajanta-Ellora fresco pictorial images carved on the rock, which was mostly used to advertise […]
5 Business Lessons from Padman that can make you millions
One pad to rule them all. One pad to find them. One Pad to bring them all and with a great script …bind them! Bollywood’s romance with Indian villages is […]
The Underdog of Digital Marketing Business- Email Marketing
Let’s talk straight, to the point. Digital marketing was never an easy game and is becoming more complex with time. Today’s marketers are not satisfied with revenue, they look for […]
Know What is Trending in Digital Marketing
The one big thing everyone is talking about is the latest trends in Digital marketing. Since digital has been declared as the future by the market experts, players are focusing […]
Branding: the Centripetal Force in Marketing Universe
Brand doesn’t mean a product, it’s an experience and creating this experience is the basic to every advertising & branding exercise. Every brand is unique in its own way. Branding […]
Choose wisely! While selecting a creative design agency
A Creative Design Agency is an essential part of any advertising campaign. A bad creative has the power to ruin even the greatest and most creative campaigns. The sensory organ […]
Digital advertising trends: Why investing in social media advertising is a must!
Digital Advertising agencies are on a rise and indeed the world is getting smart and technology smarter. With new versions of android and ‘smart phones’ making the immense pressure on human minds […]