Any business thrives on the success of sales pages. As the users have gone digital, there is nothing more important than being able to bring more traffic to your website. This is one of the basic requirements when you have a website. A website is the first point of contact between the user and your business. Whenever someone hears your name for the first time, he is bound to find more information about you. This is done by searching you on the Internet. And this is where a user finds you. If you have an attractive page, the user will get the right first impression. This is the process until you go ahead and create a sales page.
But before you go on reading about how to create a sensational sales page, you need to know about what this page is all about. A sales page is a standalone page with one specific purpose in mind – to secure sales for a particular product. You may be a business owner with different products and the page depends on which product you are promoting but the aim of any page remains the same – to convert users into customers. Having a sales page means shouldering a big responsibility. If you can do it successfully, then a big burden is loaded off. But it is not an easy task. There are several things to be kept in mind while developing this type of page. Some of the tips are mentioned below –
- Add customer testimonials
There is immense competition in the world wide web right now. If you search for any random thing, you will find numerous answers. This shows how competitive digital space has become. It makes it harder for companies to validate themselves. One of the better ways is to use customer testimonials. Instead of directing all your energy in writing about yourself, why not let the clients speak for you? Testimonials speak like none other and have a deep impact that cannot be replaced by anything else. A sales page is immensely benefited by a testimonial as it builds a sense of trust in the mind of the reader as one of them has written it. You can use them anywhere on the page but using it as a headline is the best option.
- Say all about the benefits
Customers come across different products in a single day. As a digital marketer, one thing which I can say for sure is that people generally don’t care about your product. You are just another brand for them until you can provide all the answers they desire. This is why always emphasize on the benefits of the product rather than the product itself. A sales page is the best place to show why you are better than the rest and why they should trust only you. Your page should definitely have details like what exclusive feature you have, why it should be the first choice and if possible, make sure to add the price benefits too.
- Attract eyeballs with a killer headline
We all know the importance of standing out and the above mentioned two points tell you how this can be done. One of the most important tips is to use a killer headline. It can be in a form of testimonial or something else that is catchy. You may spend time and effort in writing the perfect copy for your sales page but people may not read it. It might not be the best news you wanted to hear but that is the truth which needs to be embraced by you. They will give a short read and instead of stressing their brain, they will let the eyes do all the talking. You have to be careful and clever while writing this. You have to keep in mind the user you are targeting and write the headline as they want.
- Simple tone
There are two ways to see a sales page. For you, its sole aim is to convert leads but there is a change of perspective when you look at the users. It doesn’t matter to them if it is a sales page or any other random page. People will come to your page to read relevant information and they will stay on your page only if the content is engaging. The most important thing to remember is to write content that is simple in language. Users should comprehend what you are trying to say and then only they will realize its importance. Your writer may be legit good but he should have the talent to engage users with the content. Keep your sentences short and use fancy words.
- Be specific by using numbers
Being a pro in your field gives you a massive advantage. If people know you as a brand, it will become easier to sell yourself. But if you want to create some authority, one of the important steps is to use specific numbers. Adding a particular figure adds to the positive image. “In the last 30 days, customer conversions have increased by an average of 74.7%.” This sentence will strengthen your position in the market as users will think you know a great deal about your business. People tend to believe what others have to say if there are some statistics to speak. Specificity is a powerful tool and adding it to your sales page is a wise decision.
- Call-to-action
User engagement is an important aspect of achieving success in digital marketing. If you have focused on engaging with the user, then the probability of sales page being a success increases. This is why you want users to take action from the page. Adding a call-to-action is the best option. Consider this as the final killer technique in your whole strategy. The whole point of building a sales page is conversion and if you people can directly take action from your page, then the chances of converting them into clients increase manifold. Always remember to write an awesome CTA copy!