Design & Development has made it fairly simple for the audience to see what the brand portrays. It has become imperative for every kind of businesses to have a website. When Internet was fairly new without many takers, the biggest task was to create a website no matter how basic it was.. With the advancement of technology, many different forms and styles were born which just helped Design & Development. It has become one of the most important aspects of any running business. If we talk about a digital marketing company, then a good chunk of resources are allocated in this regard. Every company realizes that output will weight much more than the input.
But why is a website necessary? One way is to look at the competition. Everybody has one! It is also a good way of knowing where the consumers are present. When done right, it is a cost effective way to take a business ahead. For a competent website, you need to have a good web designer on board. As a web designer, you need to grow continuously. Web designing is much more than knowing tangible skills like Photoshop and jQuery. There are other things to keep in mind if you are an aspiring web designer. If you want t be a part of a capable Design & Development team, below given tips are going to help you immensely.
- Strong communication skills
Communication skills play a big part in Design & Development. In fact, communication skills are necessary no matter which role or position you are in. It can make or break your career. But it becomes even more critical if you are a web designer. There should be strong communication with the manager and client, if needed. You may not be outspoken in nature but if you want to achieve professional success, you have to become bold and communicate with the team fearlessly. Good communication also makes sure that there are no misunderstandings and even if they arise, they are disposed immediately. You may also be asked about the deigns and other aspects and clear communication will let the client know why a certain design was selected.
- Proper planning
Call individuals from different team and ask how they perform their respective task. You will notice a pattern in their working. Before a task is performed, there is proper planning. The first stage is always planning and then comes everything else. Planning and research do wonders for a web designer. Study about the client’s history and communicate with them to create a plan. It is an uphill task as boredom can arise while doing this but in no case can it be avoided. In long term, it is only going to help you. The chances of failure will decrease and will save your time and effort as well.
- Web,not Graphic Designer!
You are a part of Design & Development team, not the graphic team. Always remember this while making a design. The main focus should be on designing a website. You may have great graphic designing skill but that isn’t your area of expertise. Both of these platforms are quite different and should not be handled by a same person. Even the objectives of a web designer differ to that of a graphic designer. As a digital marketing agency, you need to hire a person whose specific role is to be a part of only the Design & Development team and not waste his time and effort on graphic designing.
- Keep up with technology
All of the digital world is running because of technology. Technology has made possible to build a design from scratch and present in a manner that showcases the capability of the business. It will always play an important part in future too. But it keeps on changing every now and then. There are regular updates and if you want to be relevant, then you must be up to date with those changes. Take out some previous time form your weekly schedule and learn about the latest developments. The main focus in Design & Development team is on theme and templates. You can see what the latest trends are and what the audience are looking for.
- Focus on Soft Skills
Soft skills is a term that you may have heard during your graduation time. In Design & Development, soft skills is considered as one of the most important factors. You need to learn all these skills and more importantly know where to apply them and how it is going to benefit you. Having knowledge of core design skills is always a plus point but being familiar with topics such as HTML coding, high quality CSS, Javascript UI techniques etc. is what will really help you. A website is always a work in progress. There may be requirement of adding more pages in future. It is possible only when you have sufficient knowledge.
- Team player
You are a part of a organization. Don’t just consider yourself to be a part of the Design & Development squad. You will go forward only when the organization goes forward. For this to happen, always be a team player. Web designing is not a one man show and you will need help from others to make a website. Look in a different way and consider your role in the larger scheme of things. Collaborating and receiving inputs will also open doors to different ideas which are always a welcome. It will definitely help to improve and grow professionally.
- Other factors
Whenever you are given a project, always have a sense of ownership. Showing that you have authority means you are taking responsibility which impresses the client. Having a business mentality means that you have a sense of finance and the solutions you offer are for the greater good of the organization.
In the end, after your work is complete, make sure to get it evaluated. Getting feedback should be considered as a priority as it will give you a different point of view.
If you want to be a part of a successful Design & Development team, make sure that you have covered all of the above mentioned tips.