If we look back at the history, then marketing can be dated as late as twentieth century. It was in early 1950’s when the businesses started to take it seriously. […]
Ideas that demystify
Brand positioning: Making your Brand a best seller!
Brand positioning refers to “target consumer” the reason to buy your brands other than the other brand present in the market. It is ensured that brand activity has a common […]
Understanding Emerging Rural – Part 2
Hi friends, in my previous blog you read about how demography, psychography and socio-economic classification play a major role in planning your brand’s rural marketing. Today I am going to […]
Don’t let deadlines break the thread: Ways to survive the struggle!
Advertising is a creative world. A world full of creative people who feed on innovation and give birth to some of the most extra ordinary campaigns in the world. However […]
Content V/S Designer: The Tussle
“A good copy is always written when the design is known”, A frustrated copywriter. “A good design can only be made when the copy is known.”, A frustrated designer. And […]
Face Value Matters: Mascots on the rise!
In a world full of people, we see many, talk to a few and become friends only with the ones that have a vivid attractive personality. The same is the […]
Reach Your Target: Hit Below the Line
Advertising is particularly aimed at influencing the consumer and inducing purchase behavior. BTL advertising is a less conventional form of advertising but has a deep hard-hitting impact when the purpose […]
5 Humorous Ads carrying a Deeper Meaning
If done right than humour can achieve great success. Humour in advertising can play a vital role and is a delicate method of attracting a viewer’s attention to the product. […]
5 Advertising Campaigns that were Way too Original
As Jimmy Maymann, Chairman, GoViral puts it “A Good engaging advertisement has one core feature: stickiness. Stickiness is the quality of something which catches our eye and makes us stop; […]
Digital Marketing: The Next Big Advertising Platform
While traditional forms of advertising i.e. Radio, TV and Print continue to be influential sources for targeting potential consumers, the Digital platform is fast emerging as the next big thing […]
The Art named Niche Marketing
“Amul doodh peeta hai India” an ad jingle by Amul famous pan India, everybody can easily sing along owing to great marketing efforts that targeted the entire nation. However, how […]
Understanding a brand with a 360 degree lens!
Any brand image is not just made by one successful ATL campaign or a successful BTL event. Of course, a successful campaign does impact the consumers and creates a brand […]