7 SEO techniques to increase traffic

You cannot imagine your website without SEO techniques. Gone are the days when a website was a requirement of a few. It has become mandatory for every brand to have an online presence nowadays. But it is not just about the mere presence. Building a basic website is not at all complicated. How far you want to take your website depends on you. Buyers have become smart. They don’t trust a brand blindly. Acceptance of any brand comes with a foolproof background check. And in the digital world, having a website clearly helps. More the traffic, better will be the conversions. This is where SEO techniques come to play.

There may be a doubt in the mind about these SEO techniques. How is SEO going to help my brand? How is it going to bring more traffic for me? In simple words, Search Engine Optimization (SEO) is the process of increasing website traffic through organic search engine results. It is important to understand how crucial it is going to be in the larger scheme of things. There are many brands that think that it is not required as their website won’t be helped by it but that’s a mistake which they are doing and suffering from it. There are several SEO techniques which can be implemented right away to bring a boost to the website traffic. Some of them are mentioned below –

  • SEO audit of the website

According to a study, more than 80 percent of the website traffic begins with the help of a search query. If this is not enough for you to go ahead with SEO techniques, we can’t say for sure what is going to be! An audit is the first thing that you should do for a website. It helps you in knowing why you are not getting enough website traffic and sales. It is done to figure out your current standing and what better can be done in the future to improve it. Some of the common things included in an audit are to see if all the website pages have SEO meta titles and description, if each page on the website is optimized for keywords etc.

  • Know what the users want

People use Google as a search engine but it is much more than that. They are a data fetching company. They use this data to update their search engine. The focus should be on what your customers want. Learn and provide them exactly that. The content you will create by doing this will attract more eyeballs. It will become relatively easier for the team to impart their SEO techniques when the content is trending.

  • SEO Optimized landing pages

A landing page is directly related to lead generation and sales. One of the most informative SEO techniques is to create number of landing pages. Brands usually focus on the homepage and ignore landing pages but that is a big mistake they are making. Creating a well-designed landing page drives traffic while promoting it through press releases, email marketing etc. While designing a landing page, be sure of using informative and crisp content and a call-to-action is a must. According to research, business with over 40 landing pages has 500 percent more conversions!

  • Mobile-friendly website

Mobile is the biggest ally of users. This has made brands seriously consider making their website more mobile-friendly. It will be surprising to know that more than 59 percent of the total searches are made on a mobile device. SEO techniques really help when the site is optimized for the screen width and is easily readable. You can use Google’s free mobile testing tool to see if your website is mobile friendly or not. If the result is negative, it’s time to redesign it asap!

  • Use infographics

An infographic uses complex information and presents in one simple pic. People prefer them for the same reason. 65 percent of the user grasp information graphically and imparting the information in this way will be very helpful. Quality inforgraphics increase your website traffic by 193 percent. SEO techniques become easier when you use a lot of infographics. One important tip we want to give you is to emphasize on info as well as graphic. You will be committing a big mistake if the info you provide is not engaging.

  • Optimize content for RankBrain

Google was launched in 1998 and it has been the leading search engine since then. SEO techniques can be best applied only if you are aware of the latest Google algorithm updates and SEO best practices. RankBrain is an artificial intelligence system that helps in analyzing search results and is the third most important ranking factor. It helps in connecting a search with relevant results. Google has become intelligent now and you don’t need content full of keywords which means keyword stuffing has become a big no.

  • Write longer content

SEO techniques are directly related to content writing. Better the quality of content better will be the optimization. One recent study has found out that it is better to write longer content. More than a million searches were analyzed by Backlinko and the average first-page result was more than 1870 words. Content with less than 1000 words received half the number of shares as compared to longer ones. A major benefit of writing longer content is that you can add more relevant keywords giving you more ranking opportunities.

There are some other points which should also be mentioned. One point is to share your content on Social Media. A new blog takes time to rank well on Google Search results. The best way to go forward is to share it on social media and gain some credibility. Some of the authoritative platforms are Slideshare, Blogger, Quora etc. You can not only improve your search rankings but can also build a following there. Last but not least, use advanced SEO internal deep linking. It used anchor text to link to other pages inside the blog. Google gets to know the depth of your site’s pages and is encouraged to index more of them.

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