Work that Works

Brief: Arunachal Pradesh is a less travelled destination. It has been nominated as the world's 4th most secluded destination by Lonely Planet. Socio-cultural scenario: Arunachal Pradesh is a state that is rarely visited or less known as a tourist destination. In order to increase the footfall and let people know about the USPs of this state as a tourist. Idea: Step inside a world – unchanged, undiscovered - where you are the most exotic animal! Positioning: Unchanged. Undiscover.

Communicate the fact that JCB plays an inevitable role in building India. Socio-cultural scenario: JCB is the backbone of India's progressive dream. Executing any infrastructure mission is possible because there is JCB. Idea: Bharat Ka JCB. JCB has always played the kingpin in bringing the sea change in India’s growth story. However, the credit of this accolade goes to its customers, it's their trust and confidence that has made JCB - ‘Bharat Ka JCB.’But it is an elating feeling to become the source of someone’s next level lifestyle, unreal luxury and dreams that they achieved with JCB.

Product: Radial Truck/Bus Tyres Brief: To highlight the advantages of Continental Radial Tyres through its features. Socio-cultural scenario: India is just opening up as a radial tyre market thus we had to establish both the category that is radial and a German brand on Indian roads. Idea: To relate each feature of the tyre with everyday objects, known for the same quality. Positioning: Engineered in Germany. Inspired by India.

Brief: Create a brand ad for HMD, depicting the products and the journey. Socio-cultural scenario: People are not aware about medical products like syringes. So the brand believe-ability factor was missing. Idea: Taking the example of a soldier, we narrated the story of HMD - the network, the products and its achievements.

Brief: This product had a hoard of attachments, hence the establishment of the same was required. This machine can powerfully perform various tasks with ease, increasing productivity and lowering the downtime. Socio-cultural scenario: It was targeted to various industries as it is versatile, so if one industry has multiple tasks to accomplish, this machine is the best fit for them. Idea: Combining the power of robust and extremely ferocious animals. Positioning: Power of Many

To communicate about its camera feature that ensures a 360-degree view - mission connect. Socio-cultural scenario: From parking the car to driving on a highway, people face problems if their cars don't have a camera with 360 degree movable feature. Idea: Your car gets a Chameleon's vision. Positioning: Intelligent Mobility

Brief: To highlight and communicate about its 22 exciting features. Socio-cultural scenario: People wish to go anywhere, anytime when they have a car with many exciting features. They become unstoppable just like Nissan Terrano. Idea: Your car is ready with all the exciting features. Are you ready to explore the world? Positioning: Unleash your desire!