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Business Development Executive — Digital

POSITION DETAILS

Department

Business Development – Digital

Experience

2–5 Years

Employment

Full-Time

Location

Faridabad, Haryana

Reports To

Head of Digital Sales / Business Development Manager

 

ROLE OVERVIEW

Drive new business acquisition for Infinity’s digital advertising offerings — including performance marketing, social media campaigns, SEO/SEM, programmatic display, and influencer marketing. You will identify, pitch, and close digital mandates from brands and agencies, growing Infinity’s digital revenue pipeline.

 

KEY RESPONSIBILITIES

  • Identify and prospect potential clients across e-commerce, FMCG, BFSI, and D2C sectors for digital advertising solutions
  • Build and maintain a strong pipeline via cold outreach, LinkedIn, industry events, and referrals
  • Develop tailored digital media proposals including social media, Google Ads, programmatic, and content marketing
  • Conduct compelling presentations and demos; negotiate and close digital advertising contracts
  • Achieve monthly and quarterly digital revenue targets assigned by the sales leadership team
  • Coordinate with digital delivery teams post-signing to ensure smooth client onboarding
  • Stay current on platform updates (Meta, Google, programmatic DSPs) and emerging digital trends
  • Maintain CRM records of all prospects, leads, and deals with accurate pipeline forecasting

 

SKILLS & QUALIFICATIONS

•       Bachelor’s/MBA in Marketing, Business, or Communications

•       Hands-on knowledge of Meta Ads, Google Ads & programmatic

•       Strong understanding of digital KPIs (CPM, CPC, CTR, ROAS)

•       Experience in digital sales or digital agency BD role

•       Confident presenter with excellent negotiation skills

•       Ability to independently build and manage a client pipeline

•       Familiarity with CRM tools (Salesforce, HubSpot, Zoho)

•       Self-motivated with a hunter mentality and target focus

 

PREFERRED / GOOD TO HAVE

  • Existing network of brand marketing or digital marketing contacts
  • Exposure to programmatic buying platforms (DV360, The Trade Desk)

Understanding of influencer marketing and content partnerships

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