Infinity Advertising has forged strategic association with the Kumbh Administration which would be
creating key pilgrim conveniences and related infrastructure in the Mela Area
Infinity Advertising, a rural marketing agency, has signed an exclusive agreement with the Prayagraj Mela Pradhikaran for advertisement rights at Kumbh Mela 2019.
Infinity has forged strategic associations with the Kumbh Administration, which will focus on creating key pilgrim conveniences and related infrastructure in the Mela area.
In April 2017, the Uttar Pradesh Government convened a meeting to draw a comprehensive roadmap for the upcoming Kumbh Mela 2019.
The festival will take place on the holy grounds of Prayagraj in January 2019 and will continue for 55 days. It is expected to witness millions of visitors, predominantly from rural India, urban areas, and foreign countries.
Infinity Advertising has advertising facilities available such as light poles, watch towers, media towers, fire towers, and public accommodation boundary wall spaces. These facilities enable the agency to create visibility and experience opportunities for its clients.
Infinity Advertising also foresees ideas for brands to participate and register in the Limca Book of Records.
The agency aims to strengthen brand strategies through innovative ideation for activations and digital marketing. Infinity Advertising has also tied up exclusively with a leading rural research organization to bring key offerings to brands seeking to enter rural markets in India.
Commenting on the development, Ajay Adlakha, Managing Director, Infinity Advertising Services, said:
“We are very excited and proud to be part of Kumbh Mela Prayagraj once again. Pilgrim conveniences and facilities remain a top priority for the Mela authority. Keeping this in mind, we have forged strategic alliances with the Kumbh Administration by winning the tender for the installation of advertising infrastructure and management of advertising rights. We have a twin goal of assisting the administration and simultaneously creating smart visibility, marketing, and engagement opportunities for brands across the length and breadth of the Mela.”
Infinity Advertising Services has been associated with previously held Kumbh Melas over the past two decades. The agency has partnered with and executed campaigns for brands such as Coke, JCB, Nissan, Toyota, and Airtel.