Rural & Social Activation

Penetrate rural market and unearth its huge potential with our understanding and personalized plans.

Route your brand through us to reach the grassroots of India. i9media is the foremost rural communication solution provider that understands the pulse of Indian hinterland. i9media has conceptualized and executed some path breaking campaigns which have become a benchmark in rural communication. i9media touches five million consumers on an average, every year, traveling approx. 4.5 lac kms, covering the length and breadth of our country.
Our proprietary tools like IRI (i9media indicator) and mCapture (online reporting tool) give us the edge to monitor and quantify the humongous consumer response for the benefit of the brands. Lakshya, a navigation device helps us in tracking the activation vehicle, providing detailed report on vehicle movement to us and to the client. Our DataCenter collates and validates the data accumulated during the campaigns.

Our Perspective of the Real Bharat

How does one perceive a developed India? Is the growth in urban India enough to justify India as a developed nation or should the growth ratio in rural India should also be taken into account while deciding the parameters of development?
India is predominately an agriculture based country where around 70 percent of its billion plus population lives in the hinterlands. Therefore, its undeniable that the growth across rural India should be a very strong parameter in deciding whether the country is actually hitting the projected growth.

The idea of a pragatesheel India can only be realized when its hinterlands are kept in focus while deciding policies and growth projections. A country with a vast topographic variation, multi-cultured and multi-lingual people; it is important that everyone receives the same benefits, products and services as those received by the people of urban India.

To truly develop India, certain parameters need to be taken into consideration:

  • Thorough understanding of rural realities and perceptions
  • Untangle beliefs and value systems
  • Communicate in an environment of low literacy
  • Look beyond conventional media

In such a situation, it is apparent to provide a precise communication solution across various industry segments. It is even more determinative for an organization to understand the rural consumer’s behaviour and sensitivity to their values and beliefs. Create a different outlook for the rural market and have a strong accent to help the rural populace experience the same products and services and benefits as those that are available to the urban people.

Ready to soar higher? Talk to us.
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