Overview:

Infinity advertising is seeking an experienced and innovative Social Media Optimization (SMO) Specialist to join our team. The successful candidate will be responsible for enhancing our social media presence, driving engagement, and improving our online visibility. This role requires a strategic thinker with a deep understanding of social media platforms, trends, and best practices.

Key Responsibilities:

1. Social Media Strategy Development:
   • Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and conversion rates.
   • Identify target audiences and create tailored content strategies to reach and engage them effectively.
2. Content Creation and Management:
   • Create, curate, and manage high-quality content across various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and others.
   • Collaborate with the creative team to produce visually appealing and compelling multimedia content.
3. Community Engagement:
   • Monitor and respond to comments, messages, and mentions in a timely and professional manner.
   • Foster positive relationships with followers, influencers, and other stakeholders to build a strong online community.
4. Performance Analysis and Reporting:
   • Track and analyze key performance indicators (KPIs) to measure the effectiveness of social media campaigns.
   • Generate detailed reports on campaign performance, insights, and areas for improvement.
5. Social Media Advertising:
   • Plan and execute paid social media campaigns to boost reach and engagement.
   • Optimize ad spend and performance through A/B testing and data-driven adjustments.
6. Trend Monitoring and Innovation:
   • Stay up-to-date with the latest social media trends, tools, and best practices.
   • Experiment with new features, formats, and platforms to keep the brand’s social media presence fresh and engaging.
7. Collaboration and Training:
   • Work closely with cross-functional teams, including marketing, PR, and customer service, to ensure cohesive brand messaging.
   • Provide training and support to team members on social media best practices and tools.

Qualifications:

• Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Experience: 5-7 years of experience in social media management and optimization.
• Skills and Competencies:
  • Proven track record of developing and executing successful social media strategies.
  • Strong understanding of social media platforms, algorithms, and analytics tools.
  • Excellent writing, editing, and communication skills.
  • Creative mindset with the ability to generate innovative ideas.
  • Strong analytical skills and ability to interpret social media metrics.
  • Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and advertising platforms (e.g., Facebook Ads Manager).

Preferred Qualifications:

• Experience in a similar role within an advertising or digital marketing agency.
• Certification in social media marketing or digital marketing.
• Knowledge of SEO principles and how they apply to social media.